### ### TL;DR **AMPERSAND LAUNCHES TODAY!** What is Ampersand? It is a developer platform for SaaS companies to build deep native product integrations with their customers' GTM (Go-To-Market) stack. If you are building a product that is part of the GTM loop, Ampersand is designed with your use cases in mind! Today's announcement has three focus areas: - Ampersand is now available via self-serve. You can try the product out at [withampersand.com](https://withampersand.com) - Ampersand's integration catalog is [here](https://www.withampersand.com/integrations), and we have [open-sourced ](https://github.com/amp-labs)the primary components of our platform for extensibility and transparency. - Ampersand is bringing a new pricing model to market that is aligned with developer success. # Ampersand — a new take on native product integrations **Ampersand is architected to tackle the complex, real-world challenges of native product integrations.** It allows SaaS builders to create deeply integrated solutions capable of supporting their customers' sophisticated processes within their systems of record. Ampersand’s **declarative platform** is central to this. As a developer, you define which APIs to connect to and declare objects, fields, and configuration options through version-controllable manifest files. Ampersand can [Read](https://docs.withampersand.com/define-integrations/read-actions) and [Write](https://docs.withampersand.com/define-integrations/write-actions) to standard and custom objects - so you can support all the objects and fields your customers want. Real-time [Subscribe](https://docs.withampersand.com/overview) capabilities are coming soon. It also has a [Proxy](https://docs.withampersand.com/define-integrations/proxy-actions) API. Combining these capabilities ensures that your integrations are bi-directional, scalable, and customizable by your customers from the start. Ampersand's embeddable UI components for auth and object/field mapping can be easily integrated into your product. These components allow end users to set up, configure, and manage their integrations directly within your product.  The Ampersand server handles the heavy lifting: it tracks each customer’s granular configurations and mappings, optimizes API calls to reduce costs, manages retries and rate limiting, and handles error message parsing. It frees developers from infrastructure concerns as the customer base grows. The Ampersand dashboard provides a centralized view for monitoring and troubleshooting. Developers and support teams can easily track performance, identify issues, and ensure that integrations are functioning as expected, reducing downtime and improving customer satisfaction. Read our [documentation](https://docs.withampersand.com/) for more information, join our [Discord](https://discord.com/invite/BWP4BpKHvf) or [book time with us](https://calendly.com/d/cprq-qv6-wq3/discuss-product-integration-requirements?month=2024-08) to brainstorm your integration strategy and requirements. # Ampersand is focused on the GTM stack We initially focused on creating deep developer connectivity with the Salesforce and HubSpot ecosystems. Our first goal was to reduce the time required for a deep integration from several months to a few days. We are happy to report that our customers have deployed a deep integration to production in just a few days. Along the way, our customers consistently asked us to offer Ampersand's capabilities to other CRMs and different parts of the GTM stack. Today, we are happy to announce that we are launching the most comprehensive developer integration coverage for the GTM stack the world has ever seen. We are launching 100+ connectors across CRMs, marketing automation, email marketing, sales engagement, sales enablement, data enrichment, customer support, e-signature, ad networks, and many more categories. You can view the catalog [here](https://www.withampersand.com/integrations). We are adding new connectors every day. # Open-sourcing Ampersand's connectors and embeddable UI libraries We are excited to announce that Ampersand's [connectors library ](https://github.com/amp-labs/connectors)and embeddable [React UI component library](https://github.com/amp-labs/react) are open-sourced under the MIT license. Our connectors library is at the heart of our declarative platform. It translates the declarative manifests to third-party API calls by constructing the correct API requests given the desired objects and fields. These connectors are designed to be flexible and extensible, enabling developers to integrate deeply with a wide range of GTM-stack products. By open-sourcing this library, we hope the community will contribute to and extend the connectors for their specific use cases. If you want to contribute a connector, speak with us on our [Discord](https://discord.com/invite/BWP4BpKHvf) channel. Our [React UI component library](https://github.com/amp-labs/react) is designed to seamlessly integrate into your existing applications, providing your users with intuitive interfaces for setting up, configuring, and managing integrations. We aim to make this library progressively composable, allowing developers to mix and match components to build custom integration experiences quickly. Ampersand's [CLI](https://github.com/amp-labs/cli), [OpenAPI spec](https://github.com/amp-labs/openapi), [docs](https://github.com/amp-labs/docs), and [sample manifests](https://github.com/amp-labs/samples) are also being built openly under the MIT license. # Friendly pricing and high-touch support At Ampersand, we believe that pricing should be as flexible and scalable as the integrations you build. That’s why our pricing model is consumption-based, ensuring that you only pay for what you use. We measure usage by the volume of data delivered (in GBs), making it easy to align costs with your actual usage. Whether you’re just starting with a few integrations or scaling to support many enterprise customers, our pricing adjusts to fit your business without locking you into rigid, high-cost plans. We understand that predictability is crucial, which is why our pricing tiers are transparent and designed to offer clear value at every stage of growth. Ampersand’s pricing remains competitive as your usage scales, ensuring you can continue delivering powerful, deeply integrated solutions without worrying about unexpected costs. This customer-centric approach to pricing is part of our commitment to helping SaaS businesses succeed, allowing you to focus on building great products while we take care of the cumbersome integration infrastructure. In addition to our flexible pricing, Ampersand offers high-touch support to help you get the most out of our platform and be a sounding board for your integration needs. Customers on the Accelerate plan have dedicated Slack channels with the Ampersand engineering team. You can learn more about Ampersand's pricing [here](https://www.withampersand.com/pricing). # Why did we build for the GTM stack? ## GenAI and SaaS proliferation The GTM stack is experiencing an uptick in adopting GenAI (generative AI) for several reasons. At the forefront is the _promise_ of achieving personalization at scale. This includes generating tailored emails, content, support, and recommendations based on individual customer data and behavior, which traditional methods have struggled to achieve at scale. GTM products generate vast amounts of data, and GenAI is capable of analyzing it to uncover patterns, predict behavior, and offer actionable insights. Rapid experimentation with messaging, campaigns, and customer touchpoints allows GTM teams to test and refine strategies more rapidly than ever before. ## Integration problems deeply plague the GTM stack Software buyers increasingly expect vendors to offer native product integrations that seamlessly connect with their existing systems. However, building these integrations is time-consuming, requires domain expertise, and frequently needs deep customization to ensure they can handle complex workflows. This lengthy process can act as a bottleneck, delaying user adoption and diminishing the immediate value of implementations. Moreover, legal and compliance considerations in enterprise settings add another layer of complexity. Object and field mapping must be precise during onboarding, particularly with CRMs like Salesforce. Any misalignment can lead to significant data integrity issues, exposing companies to compliance risks. Achieving airtight integrations that meet functional and regulatory requirements is essential, yet it remains a daunting challenge that many product teams (from both young startups and mature public companies) struggle to overcome. ## The disenchantment with existing integration products Several integration solutions exist in the market, but there is a lot of skepticism about these solutions. I know because I evaluated many of them repeatedly over several years during my previous companies (our founding story is [here](https://www.withampersand.com/blog/introducing-ampersand-interoperability-for-the-next-generation-of-saas)). In building Ampersand, I've spoken to hundreds of engineering teams that share my frustrations with the existing players: - Most integration platforms (iPaaS) rely heavily on drag-and-drop editors with non-scalable customization strategies bolted on top. These predominantly visual interfaces are not built for user-facing, multi-tenant, native product integration use cases. They have their roots in internal data movement. They do not cater to the modern developer or strive to offer a world-class developer experience. - Unified APIs, which promise to be a single API that interfaces with all other APIs, also suffer from the consequences of customization and flexibility being an architectural afterthought. They cater to the lowest common denominator. This approach may work for simple use cases but falls short when dealing with enterprise environments. As a result, developers are left to grapple with the limitations of these APIs, often resorting to workarounds that complicate the integration process rather than simplifying it. - The costly nature of these products amplifies the disenchantment. Costs skyrocket, but the value creation is not proportionate. Eventually, developers realize that they are paying a lot and still have to do all the hard work. - No other integration provider is focused on solving the specific needs of the GTM stack, which include highly customized tools that are difficult to integrate deeply with. # What developers can do with Ampersand Ampersand opens up all kinds of possibilities. Here are just a few interesting use cases that our customers are building with Ampersand: - **Automate personalized marketing campaigns:** Integrate with customers' CRM, marketing automation platforms, and email marketing stack to dynamically update customer segments and trigger personalized campaigns based on real-time behavior. - **Enhance customer support:** Sync customers' CRM data with their support platforms and live chat tools to empower support agents with a 360-degree view of the customer. Automate ticket creation and enrich support interactions with real-time data. - **Streamline sales processes with bi-directional syncs:** Keep customers' CRM, Sales Engagement, and Sales Enablement tools in sync, and automate updates across platforms, reducing manual data entry and improving sales team efficiency. - **Power real-time customer notifications:** Help customers integrate with communication tools like Slack, SMS marketing platforms, or email to notify end users or internal teams instantly when critical events occur. Trigger notifications when a contract is signed, an issue is resolved, or a new lead interacts with marketing content. - **Enable cross-platform data enrichment:** Help customers to enrich CRM records with data from third-party sources such as data enrichment and intent data tools. - **Build custom dashboards with real actionable insights:** Aggregate data from analytics & BI, subscription analytics, and productivity tools into custom dashboards for your customer. Create a single view of key metrics, giving your customers real-time insights into sales performance, end-user behavior, and operational efficiency. - **Orchestrate complex multi-step AI agentic workflows:** Help customers design agentic workflows that span multiple platforms and tools. For instance, automatically update a CRM record, trigger a contract through an E-Signature tool, and notify the billing team whenever a deal is closed. - **Optimize ad spending with cross-platform data:** Integrate your customers' CRM, marketing automation platforms, and ad networks to optimize ad spending and maximize ROI. Adjust ad targeting based on real-time CRM data to calculate LTV and/or spot recent engagement. Pause ad spend or increase bids based on CRM and MAP signals. # Our mission Our mission is simple. We want to enable developers worldwide to build highly connected B2B software experiences. We cannot wait to see what you build next. Get started for free at [https://www.withampersand.com](https://www.withampersand.com/).
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