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Ampersand is a developer platform for SaaS companies to build deep native product integrations with their customers' GTM (Go-To-Market) stack. If you are building a product that is part of the GTM loop, Ampersand is designed with your use cases in mind. Ampersand is architected to tackle the complex, real-world challenges of native product integrations
Ayan Barua, Co-founder, CEO
June 25, 2024
Ampersand is a developer platform for SaaS companies to build deep native product integrations with their customers' GTM (Go-To-Market) stack. If you are building a product that is part of the GTM loop, Ampersand is designed with your use cases in mind. Ampersand is architected to tackle the complex, real-world challenges of native product integrations
Ayan Barua
June 25, 2024
The SaaS world is in for an absolute upheaval this decade. The old guards, like SAP, Salesforce, Workday, Adobe, Oracle, and others who pioneered Systems of Record (SoR), may have been kings of the hill for a long time, but they'd better watch their backs. A new breed of innovators is storming the castle. In the past decade, business software workflows experienced a tectonic shift thanks to the emergence of Systems of Engagement (SoE) SaaS. We're talking about trailblazers like Gong, Outreach, Notion, Amplitude, Rippling, Zoom, Slack and thousands of others
Ayan Barua
April 14, 2023
