# The top AI-ready CRMs for scaling businesses in 2025 ## TL;DR A new generation of CRMs is stepping in with AI-first design, real-time integration support, and the flexibility to scale as GTM systems evolve. Lead assignment, onboarding, follow-ups, deal stages, and just about every field now are more dependent on real time integrations and data; however, legacy CRMs were not built to support AI-driven workflows across systems. This post breaks down the new CRMs rising in 2025, what makes them AI-ready, and **how [Ampersand](https://www.withampersand.com/?utmsource=blog) unlocks clean, customer-ready CRM integrations without sinking months of engineering time**. ## The new AI-Native CRMs in 2025 ### Clarify: Real-time data enrichment made native [Clarify](https://www.clarify.ai/?utmsource=ampersand) pairs your CRM with automatic enrichment upon creation of a new entry. Instead of waiting for batch enrichment syncs, you get instant access to product, funding, and support data, fueling faster decisions and smarter automation. Clarify will import contact information, build your calendar, and record your meetings for you, all without opening your email. **Best for**: Teams that want automatic enrichment across every surface they interact with prospects and customers. ### Aurasell: AI-first outbound platform built for speed and enterprises [Aurasell](https://www.aurasell.ai/?utmsource=ampersand) helps revenue teams scale outbound by pairing AI-generated personalization with automated workflows. Instead of manual research and repetitive messaging, Aurasell enriches your prospect data, drafts outreach tailored to each contact, and sequences it across email and LinkedIn without constant rep intervention. Teams can monitor performance, iterate on campaigns, and feed learnings back into the platform to continuously improve results. **Best for**: GTM and RevOps teams that want to accelerate outbound pipeline generation with AI-driven personalization and automation at scale. ### Attio: API-first CRM with a collaborative edge [Attio](https://www.attio.com/?utmsource=ampersand) gives startups a clean UI with a customizable data model. Developers like its API, and have called it an "a single source of truth for GTMs" referring to the data model and automated workflows. Attio offers integrations to your tech stack and data-powered automations to remove the manual process of qualifying leads or triggering prospect enrollment in campaigns based on user interactions. **Best for**: Early-stage and scaling teams that need a flexible, modern CRM tailored to their unique workflows ### Day: An AI-native CRM for modern businesses [Day.ai](https://www.day.ai/?utmsource=ampersand) is a conversational platform designed for lead routing, scoring, and assignment. Day.ai's conversational platform feels personal while eliminating manual entry and heavy lifting with connections across your stack and providing you with todo list and real time insights. **Best for**: Companies and revenue teams that want an AI-native CRM designed to capture the full context of customer relationships automatically. ### Dreamhub: A shared memory for agents and humans [Dreamhub](https://www.dreamhub.ai/?utmsource=ampersand) addresses deep sales-oriented needs through their conversational CRM platform. Dreamhub delivers insights on your sales team's win-rate, pipeline updates, and forecasts based on campaigns within a chat-like feature. Their AI-native platform blends RevOps and business intelligence tooling, which allows your sales team to drive more deals without the need to wrangle with the CRM to get the data they need. **Best for**: B2B SaaS companies and scaling revenue operations teams that need a CRM built from the ground up with AI at its core. ### Coffee: Lightweight CRM-native copilots [Coffee](https://www.coffee.ai/?utmsource=ampersand) brings native AI assistance into CRMs geared towards individuals and SMBs. Coffee generates emails, follow-ups, and next actions directly from within the record view, offering a huge step up from the teams that solely relied on spreadsheets as their CRM. Coffee functions as a standalone product or alongside HubSpot and Salesforce, allowing users to pair their existing System of Record with Coffee's native AI tools. **Best for**: SMBs that want AI-enabled efficiencies without rebuilding their entire stack or those graduating from spreadsheets. ### Keap: Automation for SMBs, right out of the box [Keap](https://www.keap.com/?utmsource=ampersand) combines CRM, email marketing, lead capture, and workflow automation into a single, easy-to-use platform. You can build automations for scheduling, follow-ups, payment reminders, and more. Built-in forms, landing pages, and email sequences make it easy to move leads from first touch to closed deal, even without a full ops team. **Best for**: SMBs that want end-to-end automation and CRM coordination without enterprise overhead. ### Ontraport: Marketing automation with CRM baked in [Ontraport](https://www.ontraport.com/?utmsource=ampersand) unifies CRM, marketing automation, landing pages, and customer messaging into one deeply integrated platform. Its drag-and-drop campaign builder lets teams design complex, multi-step journeys across platforms, without depending on external tools or custom code. Beyond automation, Ontraport includes payment processing, membership site support, and robust reporting to track engagement from lead to retention. **Best for**: Service businesses and digital teams that want a tightly integrated CRM + marketing engine. ### Close: Built for fast-moving sales teams [Close](https://www.close.com/?utmsource=ampersand) is purpose-built for inside sales teams that live in their inbox and dialer. With built-in calling, SMS, email sequencing, and automation, reps can reach more leads, follow up faster, and close deals without switching tabs. Close also offers multi-channel activity tracking, pipeline visibility, and workflow automation to reduce manual tasks and keep deal cycles moving. **Best for**: Sales orgs running fast, high-volume outreach that need native communication tools and lightweight automation out of the box. ### Salesmate: Pipeline, outreach, and automation in one place [Salesmate](https://www.salesmate.io/?utmsource=ampersand) combines CRM, communication, and automation into a streamlined platform built for modern sales and RevOps teams. With native calling, SMS, and email, reps can manage outreach directly from the CRM. Salesmate also supports customizable workflows, lead scoring, and visual reporting, making it easy to experiment, iterate, and scale what works. **Best for**: Teams that want a flexible, all-in-one CRM to run outreach, automate tasks, and keep deals moving. ### Insightly: CRM + project management in one system [Insightly](https://www.insightly.com/?utmsource=ampersand) blends CRM functionality with project and task management, helping service-led businesses move seamlessly from sales to delivery. Teams can track deals, assign project tasks, automate handoffs, and maintain full context across the customer lifecycle, all in a single platform. With workflow automation and role-based permissions, Insightly is built for post-sale coordination. **Best for**: Agencies and service firms that need to manage both pipelines and project execution without juggling multiple tools. ### Copper: CRM that works where your team already lives [Copper](https://www.copper.com/?utmsource=ampersand) is built specifically for Google Workspace, integrating directly with Gmail, Calendar, and Sheets to deliver CRM functionality with zero learning curve. Contact updates, meeting logs, and deal tracking happen natively, no need to switch tabs or manage another system. It’s fast, friendly, and great for teams that already operate in the Google ecosystem. **Best for**: Startups and SMBs that want a CRM embedded inside Gmail, not bolted on beside it. ### Salesflare: CRM automation without the overhead [Salesflare](https://www.salesflare.com/?utmsource=ampersand) keeps track of the little things most CRMs leave behind. Pipelines are automated by pulling contact and company data from emails, calendars, LinkedIn, and web activity without manual entry. With clear pricing and builtin tracking, it's easier than ever for small teams to full up faster and close deals. **Best for**: SMBs that want automation-first CRM that runs quietly in the background and lets reps focus on selling. ### Nutshell: Everything you need, nothing you don’t [Nutshell](https://www.nutshell.com/?utmsource=ampersand) delivers core CRM functionality (sales automation, pipeline tracking, and reporting) in a package designed for speed and simplicity. Teams can set up automated outreach, track performance, and manage deals with minimal configuration. Each tool you need to grow is outlined and identified at every price point. **Best for**: Small teams that want a clean, dependable CRM that’s easy to onboard and scales as they grow. ### Folk: Relationship-driven CRM for modern GTM teams [Folk](https://www.folk.app/?utmsource=ampersand) acts like a digital sales assistant, automating research, meeting notes, and follow-ups so your team can stay focused on building real relationships. AI-powered assistants proactively enrich company records, suggest next steps, and keep your pipeline moving. With flexible, spreadsheet-style views and deep integrations with your inbox, calendar, and social tools, Folk brings structure and automation without forcing a rigid process. **Best for**: Teams that want lightweight CRM structure with heavyweight automation and collaboration. ## Comparison at a glance | **Provider** | **Best For** | **Example Use Case** | | --- | --- | --- | | **Clarify** | Teams that want automatic enrichment across every surface they interact with prospects and customers | A sales team that wants new leads instantly enriched with company funding, product, and contact details the moment they’re added to the CRM | | **Aurasell** | GTM and RevOps teams that want to accelerate outbound pipeline generation with AI-driven personalization and automation at scale | A revenue team that needs personalized outreach sequenced automatically across email and LinkedIn to boost outbound performance | | **Attio** | Early-stage and scaling teams that need a flexible, modern CRM tailored to their unique workflows | A startup building its CRM as a single source of truth with custom objects and API-first workflows | | **Day** | Companies and revenue teams that want an AI-native CRM designed to capture the full context of customer relationships automatically | A growth team that needs conversational routing, lead scoring, and automated assignment without manual CRM entry | | **Dreamhub** | B2B SaaS companies and scaling revenue operations teams that need a CRM built from the ground up with AI at its core | A RevOps team that wants pipeline forecasts and win-rate insights in a conversational interface without wrestling with reports | | **Coffee** | SMBs that want AI-enabled efficiencies without rebuilding their entire stack or those graduating from spreadsheets | A small business owner who wants emails and follow-ups drafted directly in HubSpot or Salesforce without manual effort | | **Keap** | SMBs that want end-to-end automation and CRM coordination without enterprise overhead | A small services business that wants to capture leads, send reminders, and automate invoices all in one tool | | **Ontraport** | Service businesses and digital teams that want a tightly integrated CRM + marketing engine | A marketing team building multi-step nurture campaigns that tie directly to CRM data, payments, and membership sites | | **Close** | Sales orgs running fast, high-volume outreach that need native communication tools and lightweight automation out of the box | An inside sales team managing calls, texts, and emails directly from their CRM to increase rep productivity | | **Salesmate** | Teams that want a flexible, all-in-one CRM to run outreach, automate tasks, and keep deals moving | A revenue team using built-in calling, SMS, and email while also automating lead scoring and reporting | | **Insightly** | Agencies and service firms that need to manage both pipelines and project execution without juggling multiple tools | A services firm that wants sales and project handoffs in the same platform with shared context across teams | | **Copper** | Startups and SMBs that want a CRM embedded inside Gmail, not bolted on beside it | A small team already in Google Workspace that wants CRM functionality in Gmail and Calendar without switching tools | | **Salesflare** | SMBs that want automation-first CRM that runs quietly in the background and lets reps focus on selling | A lean sales team that wants pipelines auto-populated from emails, calendars, and LinkedIn activity | | **Nutshell** | Small teams that want a clean, dependable CRM that’s easy to onboard and scales as they grow | A team adopting its first CRM and needing pipeline tracking, automation, and reporting without extra complexity | | **Folk** | Teams that want lightweight CRM structure with heavyweight automation and collaboration | A GTM team that wants spreadsheet-like CRM views combined with AI-powered research, follow-ups, and calendar integrations | ## Why integrations still break The smartest AI copilots can only go so far when CRMs don’t talk to the rest of the business. Quota errors, expired tokens, and brittle logic are still common failure points, especially when CRMs are expected to coordinate with billing, support, and product systems in real time. Even when APIs are available, most integrations quietly rely on custom glue. Teams are left managing: - Token refresh and scoping - Safe retries on failed jobs - Usage limits and back-off patterns - Data routing by tenant, product, or customer These issues don’t just slow teams down. They break customer experiences and create hidden costs. If you’re evaluating a CRM, ask how it integrates, not just whether it does. And if you’re building a CRM and want those integrations to just work, read how **Ampersand empowers CRM platforms to deliver production-grade connectivity**. ## Ampersand: Bring coordination to your customers' CRMs from day one Each of you customers have different needs, fields, requests, and ways they expect their CRM to interact with the rest of their GTM and data stack. Ampersand simplifies this by providing the integration infrastructure to provide full customizability, scalability, and reliability within each of your customers' CRMs, all without the need for your team to build brittle custom infrastructure for each customer. ### With Ampersand, you get: - Scoped auth: Token isolation and automatic refresh for each tenant - Quota-safe retries: Job-level error handling and pacing - Full observability: Logs, metrics, and sync traceability for each of your customers - Out-of-the-box support for the leading CRMs and more each week Curious about the pressures that CRMs face in the age of AI? **[See how Ampersand introduces developer-first CRM solutions](https://www.withampersand.com/how-it-works/?utmsource=blog)** ## Next Steps: Building a Smarter CRM Stack If you're a startup designing your first GTM system or moving away from a CRM that no longer fits, don’t just evaluate features. Ask what happens when your CRM needs to connect to product events, billing data, and AI agents in real time. This is where Ampersand shines. We provide the infrastructure that SaaS platforms rely on to deliver CRM coordination without fragile custom builds. So when your favorite tools work smoothly with your CRM (handling quota limits, retries, and tenant-specific logic) it is Ampersand operating in the background. You do not need to think about token scoping or sync traceability. But your vendors do. And we make it easy for them to get it right. Expect more from your integrations. [Learn how Ampersand powers them →](https://www.withampersand.com?utmsource=blog)
Back to articles