A campaign dashboard pulls from several corners of HubSpot Marketing at once.
Building one means stitching together five different entities, each with its own relationships and dependencies. Ampersand now powers your enterprise agents to assemble campaign insights and dashboards from HubSpot Marketing.
To build a campaign dashboard you need:
- The campaign: the container for a specific marketing initiative.
- The assets: the emails and forms sent as part of the campaign.
- The contacts: the people who engaged.
- The associations: the links that connect the campaign to its assets, contacts, and activity.
- The activity: the timeline of engagement that drove pipeline.
Campaign campaigns
associations connect the campaign to everything below
Assets emails · forms what was sent
Contacts contacts who engaged
Activity activity the engagement timeline
Together, these five give your agents a campaign dashboard: the assets in each campaign, how many contacts engaged, and a timeline of the activity that drove pipeline. Ampersand keeps the dashboard current with scheduled reads, so new engagement shows up without you rebuilding the sync.
Build on HubSpot Marketing
With the HubSpot Marketing connectors, you can also build:
- Campaign performance dashboards: emails, forms, who engaged, and the campaign funnel.
- Marketing attribution: matching a campaign with contacts, activity, and pipeline revenue.
- AI SDR engagement signals: opened marketing emails and other buy signals.
- Lead scoring: mapping engagement events to scoring models.
- Revenue intelligence: revenue attribution for marketing events.